Survey Types

HappyPanda supports five survey types, each designed for different feedback collection needs. Choose the right type based on what insights you want to gather.

Available Survey Types

Feedback

General feedback with open text field. Perfect for feature requests and bug reports.

NPS

Net Promoter Score (0-10). Measure customer loyalty and identify promoters.

CSAT

Customer Satisfaction (1-5). Quick ratings with emoji, stars, or hearts.

PMF

Product-Market Fit. Understand how essential your product is to users.

CES

Customer Effort Score. Measure how easy it is to use your product.

Feedback Survey

The most flexible option for collecting open-ended feedback.

Fields:

• Message (required) - Open text area for detailed feedback
• Email (optional) - User’s email for follow-up
• Screenshot (optional) - Capture of the current page

Best for:

• Feature requests
• Bug reports
• General suggestions
• Continuous feedback collection

Example question: “How can we improve your experience?”

NPS (Net Promoter Score)

The industry-standard metric for measuring customer loyalty.

How it works:

• Users rate on a scale of 0-10
• Promoters (9-10): Loyal enthusiasts who will refer others
• Passives (7-8): Satisfied but not enthusiastic
• Detractors (0-6): Unhappy customers

NPS Calculation:

NPS = % Promoters - % Detractors

Tip

An NPS above 0 is good, above 30 is great, and above 50 is excellent. Benchmark your score against your industry.

Best for:

• Quarterly customer health checks
• Post-purchase follow-ups
• Measuring overall brand loyalty
• Tracking improvement over time

Learn more about NPS →

CSAT (Customer Satisfaction)

Quick satisfaction ratings for specific interactions.

Visual options:

• Emoji faces (very unhappy → very happy)
• Star rating (1-5 stars)
• Heart rating (1-5 hearts)
• Number scale (1-5)

Best for:

• Post-support ticket feedback
• After completing a task
• Post-purchase experience
• Feature-specific feedback

Example question: “How satisfied are you with your experience today?”

Learn more about CSAT →

PMF (Product-Market Fit)

Understand how essential your product is to users.

Question: “How would you feel if you could no longer use [Product]?”

Options:

• Very disappointed
• Somewhat disappointed
• Not disappointed
• N/A - I no longer use it

Note

The 40% rule: If more than 40% of users say they’d be “very disappointed,” you’ve achieved product-market fit.

Best for:

• Early-stage product validation
• Understanding user dependency
• Prioritizing product development
• Measuring value proposition

CES (Customer Effort Score)

Measure how easy it is for users to accomplish tasks.

Question: “How easy was it to [complete task]?”

Scale:

• Very difficult
• Difficult
• Neutral
• Easy
• Very easy

Best for:

• Post-onboarding feedback
• After completing key tasks
• Support interaction follow-up
• UX improvement research

Comparison Table

Type	Response Time	Data Type	When to Use
Feedback	~30 seconds	Qualitative	Ongoing feedback collection
NPS	~10 seconds	Quantitative	Quarterly loyalty measurement
CSAT	~5 seconds	Quantitative	Post-interaction feedback
PMF	~10 seconds	Quantitative	Product validation
CES	~5 seconds	Quantitative	Task completion feedback

Choosing the Right Survey

Goal	Recommended Survey
Collect feature requests	Feedback
Measure customer loyalty	NPS
Rate support experience	CSAT
Validate product value	PMF
Improve onboarding	CES

Always-On vs. Campaign Surveys

Always-On Surveys

Permanent feedback forms available to all users:

• Feedback button always visible
• Great for continuous listening
• Users initiate when ready

Campaign Surveys

Time-limited surveys for specific purposes:

• Set start and end dates
• Target specific user segments
• Perfect for NPS campaigns or research